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GDPR Compliance in Email Marketing

“Don’t miss out on the latest deals”, “subscribe to our newsletter”, “get exclusive offers and personalized tips for shopping” – for many businesses, e-mail marketing is still the primary and most effective customer acquisition channel. Collecting email addresses and sending direct marketing...

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Access requests

Complying with Access Requests under the GDPR

So-called "data subjects", including consumers and employees of B2B business partners, have several rights under the EU Data Protection Regulation (GDPR). In practice, one of the most relevant of these is the right to access under Art. 15 GDPR. It entitles natural persons in the EU to request...

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Identity check

Identity Check: Avoiding Abusive GDPR Requests

GDPR rights aim to ensure transparency of data processing, and to enable individuals to have a say in which information on them is stored. Replies to related requests may contain sensitive information, if not a copy of all data retained. If, for example, an access request is faked by someone...

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Freely given consent

"Allow Ads or Pay" - The Meaning of Freely Given GDPR Consent

Where processing of personal information is based on consent, the EU General Data Protection Regulation (GDPR) sets quite a few conditions that must be met so that the user’s consent is regarded effective and lawful. One of these requirements we want to look at in more detail is that consent must be...

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Right to be Forgotten

“Right to be Forgotten”: How Long to Retain Customer Data?

In the age of big data, the aim of giving natural persons effective control about what information exist about them out there seems ambitious. Nevertheless, the General Data Protection Regulation (“GDPR”) includes the principles of data minimization and purpose binding, meaning that data controllers...

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GDPR Updates for non-EU companies