The GDPR has a broad extraterritorial scope and causes legal risks for companies that maintain business relations with the EU. Non-compliance may lead to fines of up to EUR 20,000,000 or 4% of the company's annual group turnover, whichever is higher. From a sales perspective, meeting the GDPR benchmarks has become an essential asset in the privacy-sensitive EU market.
The GDPR applies to processes that require the collection of personal information. As you can hardly imagine a modern process without using data, it imposes compliance requirements on a broad range of business operations: online services, customer relations, advertisement, (social) media, human resources, payment transactions, apps, SaaS, geolocation tracking, user metrics analysis, and many more.
Online communities come along with processing of registration and communication data.
MOOCs or universities offering international exchange programs process enrollment and performance data.
Content-focused businesses make use of behavioral data, such as settings and preferences.
Banks and payment service providers process financial information of their customers.
Restaurants and system caterers offer their guests to sign-up for special offers and other marketing.
Geofencing through mobile apps and other location tracking features require to collect personal data.
Telemedicine and health-related online services require sensitive information on the customer's condition.
Manufacturers often have data on EU sales representatives or maintain databases for CRM of EU customers.
NGOs maintain databases of PR contacts and potential donors to fuel their fundraising campaigns.
Online marketers collect data to target customers for own purposes or on behalf of their clients.
Owning EU-based real estate requires contact with and data on potential buyers, tenants or investors.
Religious communities may collect sensitive data on the beliefs of their members and supporters in the EU.
Webshops delivering goods to EU customers retain order histories, addresses and payment information.
Laboratories and sponsors of clinical trials process health information on study participants.
Websites providing news and tournament statistics collect information on athletes and registered users.
SaaS and cloud service providers as well as software and tech companies collect personal data.
Tour operators and booking platforms process information on transactions and often location data.
Many public transport operators collect information by eletronic booking systems such as ticket apps.