EU PRIVACY UPDATES
GDPR Compliance in Email Marketing
“Don’t miss out on the latest deals”, “subscribe to our newsletter”, “get exclusive offers and personalized tips for shopping” – for many businesses, e-mail marketing is still the primary and most effective customer acquisition channel. Collecting email addresses and sending direct marketing...
Complying with Access Requests under the GDPR
So-called "data subjects", including consumers and employees of B2B business partners, have several rights under the EU Data Protection Regulation (GDPR). In practice, one of the most relevant of these is the right to access under Art. 15 GDPR. It entitles natural persons in the EU to request...
Identity Check: Avoiding Abusive GDPR Requests
GDPR rights aim to ensure transparency of data processing, and to enable individuals to have a say in which information on them is stored. Replies to related requests may contain sensitive information, if not a copy of all data retained. If, for example, an access request is faked by someone...
"Allow Ads or Pay" - The Meaning of Freely Given GDPR Consent
Where processing of personal information is based on consent, the EU General Data Protection Regulation (GDPR) sets quite a few conditions that must be met so that the user’s consent is regarded effective and lawful. One of these requirements we want to look at in more detail is that consent must be...
“Right to be Forgotten”: How Long to Retain Customer Data?
In the age of big data, the aim of giving natural persons effective control about what information exist about them out there seems ambitious. Nevertheless, the General Data Protection Regulation (“GDPR”) includes the principles of data minimization and purpose binding, meaning that data controllers...
GDPR Updates for non-EU companies
Are you compliant with the GDPR?
Under Art. 27 of the GDPR, many non-EU companies must appoint an EU GDPR Privacy Representative. To find out now if your company is subject to this obligation
Who is EU-REP.Global?
We are data protection service provider based in Germany, focused on compliance services under the EU General Data Protection Regulation. If you want to know more,